Social Media — A Remarkable Opportunity You Can’t Pass Up

Social media has certainly dominated the headlines, and it remains perhaps the most important new frontier in the world of marketing. Inexpensive and seemingly easy to implement, social media is an extraordinarily attractive platform for business of all sizes. With that said, there’s a right way and a wrong way to engage in social media, and you don’t want to be “spinning your wheels” with little or no results. This is where WSI can help!
Social media refers to so-called Web 2.0 technology that doesn’t merely present information, but that allows for user-generated content and community interactivity. You’re no doubt familiar with some of the pillars of social media — Facebook, Twitter, YouTube, LinkedIn, WordPress blogs, Tumblr, various forum builders, and Google+. Successful social media marketing maximizes customer engagement to foster a sense of community and increase traffic through the “snowball effect” of content/link sharing.

Engagement, Interaction, and Community-Building

As mentioned, social media without a targeted strategy is wasteful, and it may even conflict with the branding and messaging you’ve established with other marketing efforts. Depend on WSI to determine what works and what doesn’t in your social media universe. A results-oriented approach makes your social media content creation efficient and effective.

Consider the advantages WSI’s social media strategy offers:

Value Creation:

User-generated content is inexpensive and yet, if applied and utilized correctly, can create a tremendous amount of value.

Community Engagement:

Enjoy an unprecedented level of access and intimacy with your customer base, and create coveted brand loyalty.

Social Authority:

Consumers are more savvy than ever, and in a 21st century world, the kind of authority, trust, and expertise demonstrated via social media channels is invaluable.

Don’t get left behind. WSI has developed winning social media strategies for small- and medium-sized business owners, and we can do the very same for your organization.

Contact us today to learn more about our social media services.

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin.

Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community.

What Happened

This newest search engine optimization update is predicted to affect a smaller amount of queries than Panda, but has still caused problems for some sites. The forums are a-buzz with talk of job and income losses, giving a rather bleak outlook and making Google look like the bad guy. Otherwise known as the WebSpam update, Penguin focused on penalizing those using spam and black hat SEO tactics such as cloaking, link schemes and general keyword stuffing. As much as we can’t help hearing from those that were hit, there were some winners with this update as well. It’s important to follow the rules. 

SEO Points to Remember:

  • Quality. Focus on quality content that readers will want to share, rather than strictly writing for the search engines.
  • Unique Content. Make sure your content is unique, not duplicated.
  • Rankings Fluctuate. Don’t put all your marketing tactics in one basket. Relying strictly on Google search to make your site successful may not work.  Always have a back-up strategy, so that if there is another update and you get hit (even accidentally), it won’t matter as much.

What You Can Do to Your Site

If your site has been hit with the Google Penguin update, there are a few steps you can take. First, look at your site honestly to see if there is something you could do better. If you believe you have been penalized incorrectly, you can submit a reconsideration request to Google.

If you’re worried about your rankings and how to get your site found,contact a WSI Consultant today to plan out a successful digital marketing strategy for your business.

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin.

Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another update, Panda 3.5, just before, but it was the Penguin update on April 24th that has really caused waves in the Internet community.

What Happened

This newest search engine optimization update is predicted to affect a smaller amount of queries than Panda, but has still caused problems for some sites. The forums are a-buzz with talk of job and income losses, giving a rather bleak outlook and making Google look like the bad guy. Otherwise known as the WebSpam update, Penguin focused on penalizing those using spam and black hat SEO tactics such as cloaking, link schemes and general keyword stuffing. As much as we can’t help hearing from those that were hit, there were some winners with this update as well. It’s important to follow the rules. 

SEO Points to Remember:

  • Quality. Focus on quality content that readers will want to share, rather than strictly writing for the search engines.
  • Unique Content. Make sure your content is unique, not duplicated.
  • Rankings Fluctuate. Don’t put all your marketing tactics in one basket. Relying strictly on Google search to make your site successful may not work.  Always have a back-up strategy, so that if there is another update and you get hit (even accidentally), it won’t matter as much.

What You Can Do to Your Site

If your site has been hit with the Google Penguin update, there are a few steps you can take. First, look at your site honestly to see if there is something you could do better. If you believe you have been penalized incorrectly, you can submit a reconsideration request to Google.

If you’re worried about your rankings and how to get your site found,contact a WSI Consultant today to plan out a successful digital marketing strategy for your business.